1. Where can students find campus events related to their interests?
2. Where can students expand their network of connections?
Despite having 1000+ clubs at the UW, no clubs actively advertise on the main Husky Link portal. Despite many clubs holding events on 10/04, students were only informed via club accounts on Instagram.
The outdated Husky Link platform affects user interest and interaction. The platform is not user-friendly, impacting the overall experience. There is no designated area for students to ask or answer questions, resulting in a student-to-student communication gap. In addition, the platform lacks a comprehensive schedule displaying club events, meeting times, and event information.
We have identified 2 primary problems:
1. Students face difficulty in accessing information about campus-wide events from various RSOs in general, as there is no single platform that effectively communicates that information.
2. Clubs face difficulty in advertising their events to a broader audience to increase participation and engagement.
Campus organizations struggle to gain attendance because students are not properly informed; many events are advertised strictly through social media and a word-of-mouth system. Clubs post information on Instagram, but the mix between flyers and personal posts get cluttered within the endless feed of social media presence.
Vidi puts club information on students' radar, providing accessibility to cross-campus engagements dealing with cultural, social, and professional interests. At the University of Washington, the 1000+ campus organizations now have a central hub for club marketing and the 50,000+ students on campus can now explore their interests together.
To learn more about our user's understanding and perspectives of the product, we conducted 8 interviews with college students from varying colleges and grade levels.
Our goal was to interview participants from different backgrounds to better understand a diverse population of users.
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Which campus organizations have you joined? If none, do you wish you joined any? If you're not currently involved in any clubs, is there a specific reason, or are there barriers that prevent you from joining?
How did you first hear about these clubs?
Have you taken any leadership positions in a club, or have you been involved in any significant roles or responsibilities within a club?
Can you share any specific challenges you've faced in promoting club events?
What do you find to be the biggest challenges or frustrations when trying to discover or join clubs on campus?
Can you describe a time when you had difficulty finding information about an event? What aspects of the information were challenging to access or understand?
Conducting interviews helped our team to learn about our target audience. With this information, we created personas. These personas have been used, and will continue to be used to understand how our designs can benefit the target audience.
Using insight from our interviews, we sketched a low-fidelity prototype on paper. Our 5 frames depict our initial vision for Vidi.
Our low-fidelity design forged a path for designing our paper prototype. With our paper design pamphlet, we tested our design with 5 participants quickly and in an efficient manner.
The paper pamphlet, in addition to our heuristic evaluation opened our eyes to discovering fundamental design issues. After hearing feedback, we adjusted design accordingly.
Our team performed usability tests at different design stages, including low-fidelity, mid-fidelity, and high-fidelity. These tests allowed us to pinpoint missing design elements, streamline user flows, and address any bugs affecting functionality.
Throughout the project, my team and I conducted interviews with 8 participants. To broaden our insights and account for potential biases, I am now interviewing participants from more diverse campus organizations and grade levels. Recognizing the potential major-related bias in our initial interviews, next steps involve continued interviews, the integration of usability test insights, and the development of an updated high-fidelity prototype to ensure a more inclusive and well-rounded perspective.