REV Delivery
Your favorite snacks at your doorstep in 10 minutes
January 2024, I was asked to lead design at REV Delivery — transitioning their website into a personalized mobile application. 6 months later, REV would succeed on the app store.
REV Delivery is a Seattle-based snack delivery service founded in 2023. The initial website faced usability issues, making the platform challenging to navigate. Of 80,000 site visitors in 6 months, only 21,000 successfully placed orders. Users encountered checkout difficulties and confusion from poor interface design.
REV Delivery is a Seattle-based snack delivery service founded in 2023. The initial website faced usability issues, making the platform challenging to navigate. Of 80,000 site visitors in 6 months, only 21,000 successfully placed orders. Users encountered checkout difficulties and confusion from poor interface design.
I owned the transition from website to personal mobile app. I simplified the interface, added personalized recommendations, and optimized the checkout flow.
I owned the transition from website to personal mobile app. I simplified the interface, added personalized recommendations, and optimized the checkout flow.
Mobile App Design + Research
Mobile App Design + Research
Mobile App Design + Research
How might we transform the ordering experience to make it faster and more intuitive for busy customers?
How might we transform the ordering experience to make it faster and more intuitive for busy customers?
How might we transform the ordering experience to make it faster and more intuitive for busy customers?
Original Mobile Website
Original Mobile Website
Overlapping text + buttons
Limited visibility
Unnecessary button movement on scroll
Tech issues → item selection
REV
Onboarding
Home
Search + Categories
Search + Categories
Profile
